Season 2 Episode 8 – Alberto Savoia: Lessons in Prototyping & “Pretotyping”

Plus Scott Miller from Dragon Innovation shares tips for manufacturing at scale

In this last episode of Season 2, we talk all about prototyping and “pretotyping.” Our guest, Alberto Savoia, is a mathematician and engineer, who among many things led the initial development of Google’s Ad Words. After many successes, Albero had the sobering experience of seeing one of his startups fail, and he set out to develop a framework for testing ideas in the market, before actually launching them. Instead of beginning with prototyping, Alberto shares that teams should first “pretotype.”